Angling Direct

I bought a Trakker Levelite Camo Long back Chair £175 and used the chair twice and a bolt came lose, contacted Angling direct customer service and spoke to Sheila and she arranged for the chair to be collected on October 22nd. After six weeks I have no chair and Angling Direct have my £175. I contacted Sheila again and received this. 26 Nov 2025, 16:26 Good afternoon, I appreciate your prompt response. Please be informed that a lost nut and bolt does not fall under the category of manufacturing defects. We have reached out to the manufacturer to request a replacement nut and bolt as a gesture of goodwill. I kindly ask for your patience in this matter. Kind Regards, Sheila GMTSheila (Angling Direct) Customer Service Advisor Now I have no chair and a £175 nut and bolt which is not even the right one. This has been a terrible customer service experience . 15/1/26 after over 10wks of waiting I have a chair, Sheila (customer care) was no help at all and did not even respond to my last emails so I contacted Angling direct through their face book page that worked eventually.

I am extremely disappointed with the level of customer service I received from both Angling Direct and Shimano UK following the purchase of two Shimano Baitrunner 10000 reels, costing £160 in total. I purchased the reels in store in good faith, expecting the quality and aftersales support that both companies promote. However, when spooling brand-new line onto the reels, it became immediately apparent that there was a fault: the line was loading excessively at the top of the spool, clearly indicating an issue with the reel’s setup or internal components. Rather than acknowledging a likely manufacturing fault, the response from both Angling Direct and Shimano was extremely disappointing. I was advised that the issue was most likely due to incorrect spooling technique, despite my many years of angling experience and ownership of numerous reels that spool perfectly using the same method. No meaningful investigation or accountability was offered. What I found particularly unacceptable was the suggestion that I could dismantle the reels myself to inspect internal washers. This is not something a customer should ever be advised to do with brand-new, supposedly high-end reels, and it completely undermines confidence in both the product quality and the warranty process. To resolve the matter, I was forced to drive back to the store — a 42-mile round trip — in order to obtain a full refund. While the refund itself was processed, no goodwill, compensation, or store credit was offered to cover: • The cost of the brand-new reel line that was wasted identifying the fault • The time and inconvenience involved • The travel costs and time spent simply to resolve an issue that should never have occurred Despite multiple follow-up emails requesting a modest store credit as a gesture of goodwill, both Angling Direct and Shimano have ignored these requests entirely. This lack of response has only reinforced the impression that once a problem arises, customer loyalty and inconvenience are of little concern. I will be returning to using my older, trusted Shimano reels, which ironically perform far better than these newer models. Unfortunately, this experience has significantly damaged my confidence in Shimano’s current quality control and Angling Direct’s aftersales support. Based on this experience, I cannot recommend either company where customer service, accountability, or support is concerned.

I ordered a feeder rod. It arrived in good time. The Rod only was in the package. On contacting them (waiting 40 minutes on phone) I was first informed that the staff at the warehouse were looking for the quiver tips. After 15 minutes waiting I was told that I will get a callback as it was taking some time for them to come back. 5 hours later I again phoned up and again after a lengthy wait, I was eventually told that it was a fault by the supplier. I now have to travel miles to go to the nearest shop to had the rod in so that another one can be sent out to me. I can’t understand why they can’t just send a set of tips out. Disappointed at the moment

I ordered a reel as a christmas gift. Given it was 5 business days delivery it should have arrived before christmas. It didn't. I chased it, reordered it, gave them the benefit of the doubt in the hope it would appear, albeit late, in time for the recipient to take on their 7 month world travels. I had sent numerous emails, Facebook messages and a 45 minutes wait to be connected to a call to have the call disconnected almost straight away. I was told through Facebook messages that they were looking into the delay but never followed anything through nor were they proactive. I chased them again after the unsuccessful phone call to then get a message via Facebook saying (the item that was in stock and reportedly being sent out 9 days ago), was now out of stock! Frustrating, unprofessional, incompetent and does not deliver what is promised or advertised. DO NOT ORDER/PURCHASE FROM THIS COMPANY! They'll take your money, keep you waiting and then cancel your order. They've done it twice and I will NEVER USE THEM in the future. They cannot be trusted, have poor customer service, they never replied to any of my emails and should not be allowed to trade in this way.